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Best New Account Offers

Get up to £100 in bet credits, £30 in Free bets or a £20 Risk-Free Bet

Bookmakers offer a variety of incentives such as free bets, deposit bonuses, enhanced odds and bet credits to thank you for opening a new account with them. So if you are looking for somewhere new to place your sports bets – this guide explains it all and helps you compare the top pick accounts.

Best New Account Offers

In the table below you will see a list of all the introductory offers which are available from the UK’s leading bookmakers (New Customers Only, 18+ Years, T&C’s apply). 

ALL BOOKMAKER NEW ACCOUNT OFFERS: are for New Customers Only – 18+ – Terms & Conditions Apply – Eligibility Requirements Apply

William Hill Free Bet
William Hill New Customer Offer: Bet £10 on the Grand National and get a £10 Free bet*
Britain's Best Known Bookie - Daily Promo's, Live Streaming & Huge Choice of Betting Markets
Claim Now * New customers using Promo Code P30 only, min £10/€10 stake, min odds ½, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. Full T&Cs apply see William Hill for more details.
BetfairBetfair: £100 Free Bet Bundle *
Superb Online Bookie & Betting Exchange - Awesome range of betting offers for all customers
Claim Now * New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
Paddy PowerPaddy Power: £20 Risk Free Bet *
Superb Online Bookie - Home of the Money Back Special
Claim Now * Risk Free 20: New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses Paddy Power will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. Full terms and conditions apply - see site for full details.. 18+
888sport888sport: Bet £10 get £30 in Free Bets + £10 for Casino *
Superb Online Bookie - Excellent Betting Features & Offers
Claim Now * Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Withdrawal restrictions and Full T&C’s apply
18+ ; Country Restrictions May Apply

betfred Betfred: Bet £10 get £30 *
Well known high street & Online Bookie - Great Range of Promo's
Claim Now * [betfredtcs]
All Promotions and Offers: T&C’s Apply, Please Gamble Responsibly, 18+

Beware of minimum odds requirements and any rollover requirements for withdrawal. Our step by step guide below the table explains how to claim all of these sign-up deals.

What Are New Customer Account Offers?

Punters have never had so much choice when it comes to the number of bookmakers to choose from. The huge choice means that the bookies are competing for business. As a result, most offer potential new customers the opportunity to claim some kind of new customer offer, such as a sign-up bonus, free bet or a bet credit. This is both a little incentive to entice you to join and also a little thank you for opening an account plus it gives you a chance to try out the site.

Let us explain all about the bookmaker new account offers from the UK’s best. Discover all there is to know about fulfilling your bonus or free bet.

Different types of Bookmaker New Account offers:

  1. bookmaker new account offersNo Deposit Free Bets
  2. Matched Deposit Bonus
  3. Free Bet Credits
  4. Risk-Free Bets
  5. Enhanced Odds

Some of these offers are available for a set period of time like one year and can be used on any sporting event you choose. But others such as the enhanced odds might only be available for a short amount of time or available to use on a certain football match for example. 

We’ll take a look at these in more detail.

Free Bets – There is a range of free bets available. Matched free bets are one of the most popular around for new customers. When you open an account, you’ll be asked to make a deposit in order to bet (there’s, typically, a minimum) and the free bet matches the initial deposit. A free bet will then be credited to your account whether your first bet wins or loses. Free Bet stakes are usually not returned although this is not always the case.

Risk-Free Bets – Place a single sportsbook bet and if it loses the stake up to a certain amount will be refunded. Sometimes the refund is in cash and sometimes it will be as a bet credit. Essentially if your bet loses, you’ll get a second chance. Risk-free bets rarely have minimum odds and free bet stakes are generally not returned.

Deposit Bonuses – Many think that these are the best type of sign up offer. The bookie matches your initial deposit with promo cash. You can then place several bets with the promo cash, instead of one bet of a set amount. The bonus cash can be withdrawn once the cash has been rolled over a certain number of times. Your initial bet normally has to meet set criteria – it will have minimum odds and the bonus cash may expire after a set number of days.

Enhanced Odds – The new breed of introductory offer that tends to be highly specific and only available for a specific amount of time. An example you may get enhanced odds of 50/1 for England to win. These are obviously crazy odds and designed to make you sign up quick. Should your bet win, you may get a better return than in you’d bet somewhere else. These bets will have a maximum stake and the winnings tend to be paid in promo cash, although watch out for those enhanced odds that pay out in real cash!


New Customer Promo’s FAQ

How Do I Claim a New Customer Offer?

Claiming a new customer offer is quite straight forward, take a look at our list of offers above. Find one that you like the look of (it needs to be being offered by a bookie that you don’t already have an account with), read the t&cs. If you’re happy with them click on the ‘claim now’ button and you will be taken to the bookies’ website where you can read the full terms and conditions of the offer. If you are happy with these t&c’s follow the instructions on how to claim their new customer offer.

I don’t understand the Bookies T&C’s what should I do?

If you don’t understand the bookies T&C’s give the bookies’ customer helpline a ring using the phone number on the contact page. They will be only too glad to explain them to you.

I want to join a new bookmaker – do I have to claim the New Customer Offer?

You can join a bookie without accepting the offer. On the sign-up page, there will be an opt-in button, just make sure that you un-tick this. If there is no opt-in button, contact the bookies’ customer help team.


How To Claim Them

It’s surprising how many people fail to claim the bookmaker new account offers, simply because they fail to read the instructions on the bookie’s website. Reading and understanding the instructions as well as the T&C’s is fundamental to ensuring that you get the freebies available. The below pointers will ensure that you stand a better chance of bagging that free bet or sign up bonus.

Do you already have an account?

To claim a new account offer it stands to reason that if you already have n account with the bookie in question that you won’t be able to claim a second new account offer. Choose a bookmaker that you don;t already have an account with. There are plenty of other bookies to choose from.

Use The Right Link

Links to bookies websites can take you to a variety of web-pages within the bookie’s site. If you don’t land on the page advertising the sign-up offer you might miss out on the offer.

Is There a Promo Code?

In order to claim the bookmaker new account offer from some bookies, you will need to enter a promo code. This promo code will be stated in the table above or within the bookies T&Cs’. If you don’t enter the promo code you might miss out on the offer. In the majority of cases, the promo code will auto-populate the correct box on the registration screen.

Verify your Account

Every bookie will send you an email or text when you have registered to open a new account with them. make sure that yo verify the link in the email. Failure to verify the account will mean that you miss out on the offer (and your account will be closed).

Deposit Funds using the correct Method

Most bookies don’t allow you to claim the offer of you use some eWallet payment method. So make sure that you deposit funds in the first instance using a bank card. eWallet restrictions are in place due to the lower level of verification checks needed to open the account. Historically bookies bonuses have been abused as punters have been able to open more than once account fraudulently. If you want to use an eWallet, you can switch to this payment method after you have claimed the bonus.

Ensure you Place a Qualifying Bet

Bookies require you to place a bet that meets certain requirements in order to claim a free bet/bonus. A qualifying bet is a “real money” stake of a certain value, minimum odds (eg 1/2) and the free bet will have an expiry date.

What to Look For When Choosing One

If you are looking to try out a new bookie platform then grabbing a new account offer is a great way to do this. But it is very important to read the all-important terms &  conditions of the offer before you sign-up. Checking the following points is also a good idea. 

  • Is there a minimum deposit and/or a minimum bet?
  • Do you need to verify your account?
  • What odds qualify for the offer?
  • What markets can you use the free bet on? Do you have to use it for a certain sport or event?
  •  Is there an expiry date to use the offer by?
  •  When is it available and where will you find it in your account?
  •  Do you need to bet a minimum number of times before withdrawing the bonus credit?
  • Is there a promo code you need to enter?

In the UK plenty of people enjoy gambling responsibly every day. Those punters take an interest in new customer offers. However, those advertised need to be fair, transparent and compliant with consumer law. 

All of the promotions presented are offered by bookmakers that are licensed to operate in the UK. The offers should follow the Competition and Markets Authority guidelines.

As a small number of punters do not gamble responsibly bookmakers follow standards developed for gambling businesses by GamCare, the leading provider of information, advice and support for betting players. If you have issues with gambling or know anyone with issues there are a number of organisations listed at the bottom of the site that can help.

How to Get the Most out of Them

From time to time punters fail to read the sign-up offer instructions properly and miss out on claiming the free bet, which is a shame if that’s why you joined the bookie in the first place.

Read the Instructions – The biggest reason people don’t get the most out of the bookies introductory offers is because they fail to read the instructions. The specifics of a sign-up offer varies from bookie to bookie so ensure that you read and understand what you have to do. Read the instructions and the T&C’s. Recent legislation changes mean that bookies have to clearly state what they need to do. If you don’t understand what you need to do, check with the bookmaker’s customer service team.

Deposit the Correct Amount – I order to claim the bookmaker new account offer you need to deposit an place a bet of the correct amount. The conditions of some offers mean that you have to deposit a minimum amount in order to be able to qualify for the offer. If you fail to deposit the required amount in one instalment you will miss out on the offer.

eg 50% Deposit Bonus up to £100 – to claim this offer you need to deposit £200 in order to claim the full bonus of £100 which is available. If you don’t want to deposit that much you can deposit as little as £20 and you will qualify for this offer. If you deposit just £20 you will get a 50% bonus which is just £10.

Bet the Right Amount – Some bookmaker new account offers require you to place a single bet of a minimum amount other bookies match your first bet.

eg bet £10 get a £30 free bet. If you place multiple bets that add up to the required £10 you will fail to qualify for this offer. The rules state that you must place a single bet of £10 in order to claim this offer.

eg. Matched Free Bet – £25 Free Bet. This is a matched free bet offer up to the value of your first bet with a Bonus Fund free bet up to a maximum of £25. There is no minimum deposit and no minimum bet. If you bet £1 you will get a free bet worth £1. Bet £25 and you will get a free bet of £25.

Place Your Bet in the Right Market – In most cases to qualify for the bookmaker new account offer, you can place your bet in any sports market. But from time to time the bookie requires you to place a bet in a specific football market or some other market.

Use Your Free Bet Before the Expiry Date – Quite often you need to place your bet within a certain number of days of opening your account (eg 30 days) and then once your first bet has been settled you have a set number of days to use the bookmaker new account offer (eg 4 or 7 days). If you don’t use it you will lose it.

Frequently Asked Questions

Can you withdraw money from a free bet?

It varies from bookmaker to bookmaker but in general, free bets cannot be withdrawn. Winnings that are generated as a result of placing a free bet will be credited to your account and are free to use at your disposal. However, in general, your original ‘free bet’ stake will not be returned to you.

What is a wagering requirement?

Wagering requirements are the conditions you must meet to be able to withdraw any winnings which have been associated with a bookmaker new account offer. All bonuses have terms and conditions and it’s these that stipulate what a punter must bet or wager to be able to withdraw bonus cash or winnings associated with that cash.

Can I Claim a No Deposit Bonus?

The days of no deposit bonuses at bookmakers are over – just in case, you were looking for one of those.

Which Bookies Have an Introductory Offer?

Nearly every bookmaker online has a new account offer of some kind. The type of offer varies from bookie to bookie, they can include enhanced odds, free bet, matched free bets, matched deposit bonus, bet credits and no deposit bonus. A list of these offers can be found above.

Can you claim more than one Bookmaker New Account Offer?

Yes and no. You can claim one introductory offer from each bookmaker, but there are no restrictions on how many you can join. 

After you have joined a bookmaker and claimed the bookmaker new account offer, you can still claim free bets from them, in the form of sports betting promotions for existing customers.